Our clients
We are proud to have worked with these and other companies. We also develop projects for NGOs, addressing social issues and expanding our activities beyond traditional partnerships.
Talk Inc emerged with Internet 2.0 in 2008, innovating by breaking down the offline/online barrier in research. Since then, technologies have evolved, but our outlook hasn't changed: in our social and brand studies, we continue to value the sensitivity of looking at human behavior.
Our latest study (2024) mapped new behaviors linked to the use of artificial intelligence by Brazilians. Click here.
We see each project as an opportunity to learn about different realities, closely following what people think and want. Together with our clients, our mission is to make in-depth deliveries that are committed to the purpose of each project.
We have been working with behavioral and market research since it was born in 2007. Since then, we have completed more than 100 projects in Brazil and Latam.
More important than our methodologies is the way we look at each project. For each challenge, a strategic combination that presents the best way to meet each brand's objectives. Always challenging ourselves to find the best way to discover the deepest motivations, dreams, pains and desires and turn them into powerful insights.
Click on the methodologies to find out more.
Quantitative Research: our quantitative projects are carried out with strategic partners. We combine our consulting eye and our expertise in the search for insights with the talent of analysts, statisticians and designers to make the best translation of data and deliver results that can bring the desired answers to the challenges that are set before us.
Qualitative Research: we have extensive experience with different research methods, whether digital or face-to-face, from the most traditional to the super creative. Our recruitment is carried out on a project-by-project basis, so that we have the best people (Betas) to help us understand how a category is present in habits and life, and how it is approaching emerging codes and behaviors.
Trend Studies: we explore what's new to map emerging movements. We make deep dives into behaviors and codes, which can come from people, places, books, articles, papers, company and brand actions, startups, social networks. We talk to experts, Alpha people. We analyze all this from the perspective of understanding what is to come, connecting present and future and opening up our clients' horizons.
We are proud to have worked with these and other companies. We also develop projects for NGOs, addressing social issues and expanding our activities beyond traditional partnerships.
Our team reflects current times: some people are permanent, others work on projects and have different expertise. Some live in Brazil, others in Barcelona, Mexico, Guatemala... and we even have a nomad. Some of them you can meet here.
AnaLu Barreto A student of Public Policy Management (USP) and an enthusiast of topics such as memory building and political diversity, she works as a Project Coordinator at Talk Inc.
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Bruno Campello has a degree in Economics, is a self-taught programmer and enjoys the challenge of complex problems. His mission is to facilitate the daily lives of those around him in the areas of Finance and Technology at Talk Inc.
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Carla Mayumi Researcher and content curator, she has been working at the intersection of social sciences and emerging technologies for over 18 years. She has been a partner at Talk Inc since the company was founded and is passionate about social research. She co-authored the book "Volta ao Mundo em 13 Escolas."
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Carol de Marchi is a traveler, journalist, writer and researcher driven by curiosity. She works independently and collaborates with Talk Inc. She has experience and interest in sustainability, Latin and Brazilian culture, human rights, technology, education and creativity.
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Cristina Brand Co-Founder of Talk Inc, has worked in the research market for 18 years. She is responsible for commercial management and customer service. Passionate about people, she has been trained as a coach by the Ecosocial Institute. As part of her hobbies, she is a lifelong learner of topics related to child development and positive parenting, as well as volunteering in public and private schools in São Paulo.
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Daniel Joppert Creative consultant with more than 100 research projects for Ambev, Itaú, Itaú Cultural, Netflix, Uber, among others. He is an author and director in film, education, music and theater, and a consultant for UNESCO's Creative Cities Network.
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Guilherme Pierantoni A researcher with a degree in International Relations, he has been working in the world of social sciences and communication for over 7 years. An observer of human behavior and digital culture, he is part of Talk Inc.'s planning department.
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Heber Araújo Facilitator of organizational, financial and human development processes, he has extensive experience in companies of different sizes and sectors. Son, husband and father. Great results come from respectful and collaborative relationships.
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João Cavalcanti is an artist, futurologist and entrepreneur. With a bachelor's degree in Social Communication from PUCRS and a specialization in Semiotics of Culture and Contemporary Artistic Practices from FAAP, João is the co-founder of TALK Inc. and BOX1824, two of the most renowned future scenario research agencies in Latin America, and of the creative agency Live.
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Marina Coutinho Curious and attentive to everything that involves human behavior, she has worked for 10 years with research, strategy and innovation for brands and companies based on people and for them. Today she is part of the planning team at Talk Inc.
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Mariana de Luca Manager, strategist and designer, she has been working with behavioral research since the early 00s, always interested in broadening cultural horizons, connecting people in different parts of the world and designing futures.
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Mariana Baldi is a psychologist who has been researching behavior, society and culture for over 15 years. Passionate about people, her main interest is to integrate people's truth and social relevance into the studies she develops.
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Maurício Palhano is a psychologist and sociologist with over 20 years' experience in opinion and marketing research projects. He has a privileged partnership with Talk Inc, collaborating with the company in transforming the researcher's curiosity into work, inventiveness and results.
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Mário Ferreira With more than 17 years of professional experience in the financial area, he has worked in companies in various segments. With a degree in Business Administration from Mackenzie (SP) and an MBA in Controllership, Auditing and Compliance from FGV-SP, he calls himself passionate about finance and numbers.
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Natalia Joaquim Hello, my name is Natalia Joaquim and I'm part of Talk HR. I'm 25 years old, I'm from São Paulo, I have a post-graduate degree in Strategic People Management and in my spare time I really enjoy walking my dog, traveling and going out with my friends and reading.
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Júlia Belmonte Graduated in Economic Sciences, with an MBA in Accounting and an Executive MBA in Finance, both from FECAP. Passionate about finance, she helps people and companies develop their financial autonomy and is dedicated to supporting strategic decisions. She works as a financial consultant at Talk.
Back to listOur social role with these open studies is to share research and studies in order to build knowledge about society.
A qualitative and quantitative study that investigates how Brazilians use AI, their perceptions and feelings towards this technology, and the possible changes it may generate in the future.
Ongoing study of gamers in partnership with the ℓiⱴε agency. We've been trying to understand the complexity of the gaming universe since 2017. We combine research and communication to investigate new behaviors and understand the role of brands in a much more challenging scenario.
This study, carried out in 2022, seeks to understand how young people aged 16 to 29 in Brazil think and live. We investigated their life goals, fears and anxieties.
We sought to understand the impact of Covid-19 on the lives of Brazilians. The focus was on listening to people for a macro, social and behavioral understanding of how we were experiencing this historic global crisis.
A qualitative and quantitative study that investigated the perception and understanding of educators about Anti-Racist Education, how they work on the subject and how they are prepared to put it into practice in schools.
A qualitative and quantitative study that investigates how Brazilians use AI, their perceptions and feelings towards this technology, and the possible changes it may generate in the future.
Ongoing study of gamers in partnership with the ℓiⱴε agency. We've been trying to understand the complexity of the gaming universe since 2017. We combine research and communication to investigate new behaviors and understand the role of brands in a much more challenging scenario.
This study, carried out in 2022, seeks to understand how young people aged 16 to 29 in Brazil think and live. We investigated their life goals, fears and anxieties.
We sought to understand the impact of Covid-19 on the lives of Brazilians. The focus was on listening to people for a macro, social and behavioral understanding of how we were experiencing this historic global crisis.
A qualitative and quantitative study that investigated the perception and understanding of educators about Anti-Racist Education, how they work on the subject and how they are prepared to put it into practice in schools.
